• 於官網選購禮物即附上限定禮品包裝。

Aesop 台中概念店

特色店舖

營業時間

  • 星期一
    12:00 noon - 9:30pm
  • 星期二
    12:00 noon - 9:30pm
  • 星期三
    12:00 noon - 9:30pm
  • 星期四
    12:00 noon - 9:30pm
  • 星期五
    12:00 noon - 9:30pm
  • 星期六
    12:00 noon - 9:30pm
  • 星期日
    12:00 noon - 9:30pm
Aesop Taichung store façade

Rambutan and dragon fruit perched above carefully cradled custard apples; neatly stacked boxes holding a mouth-watering array of dumplings, buns, and noodles; street stalls serving up hot soup dishes. These images were front of mind during the development of our first signature store in Taichung, which was inspired by the city’s fresh food markets and the way they support the everyday lives of Taiwanese people. Designed with longstanding collaborators Torafu Architects, inhabiting a two-storey building on a leafy street, the space is gregarious yet pragmatic.

The layout of the store centres on an expansive, communal basin that wraps around an existing pillar. This allows for an easy flow of circulation, congregation, and mingling. The product shelves are tiered—stacked modular boxes that evoke those found in local markets. These fixtures are predominately made of hardboard, which is commonly used as a packaging material. Citrus Mélange Body Cleanser, Mandarin Facial Hydrating Cream and Parsley Seed Anti-Oxidant Intense Serum—and our full product range, for that matter—stand in for their edible counterparts, waiting to be plucked . The custom-made light fixtures that hover as an extension of the shelves recall the vibrant lamps that illuminate market wares.

Pebbled finish with sink surfaces while Aesop products are at the tiered shelves.
Aesop products placed on the tiered shelves.

至於地板和水槽表面,設計團隊採用了對台中街道一點都不陌生的抿石子飾面,在傳統市場裡的地面或是展示台時常可見,是引以為傲的文化符號之一。店中的抿石子特別選用細緻、小顆粒的,與大塊層板的簡約紋理形成對比,除了增加細緻感,也為店舖增添更多層次。

店舖外觀的顏色選用深咖啡色,旨在呼應綠園道、市民廣場等一片綠地,以安靜的步調讓Aesop融入社區環境的景色。店舖內部空間同樣選用暖色系的色彩搭配,主要來自市場內常見的紙箱色系──地板選用淺色、水槽與櫃檯區域則使用深橘色,以表示Aesop零售空間中的重點區域;而店舖最隱密的獨立水槽區,搭配光滑的層板質地營造出溫柔氛圍,給予顧客就像在舒適家中的浴室般享受,可以愜意將配方塗抹在臉上。

店舖佈局以一座巨型水槽作為視覺中心,溫柔環抱建築原有的中央圓形樑柱。而專門展示 Aesop 香水系列的「香氛衣櫃」為台灣目前最大,巧妙沿用了圓形設計──內部藏有整齊排列的琥珀色瓶子,其設計以日出橙色呈現,令人聯想起黎明早市的色調景緻──揭示了突破傳統想像框架、不拘一格的 Aesop 香水世界。

在Aesop台中概念店,充滿好奇心的人們有機會踏上感官旅程,隨心所欲探索一系列與眾不同的迷人香氣。若是疲憊的城市步行者,想暫時歇息、喘口氣,店舖也提供了寬敞的座椅區,提供片刻的休憩機會,並細細品味這個重新詮釋台灣日常熟悉元素的優雅空間。