Aesop Taichung

Signature store

Opening hours

  • Monday
    12:00 noon - 9:30pm
  • Tuesday
    12:00 noon - 9:30pm
  • Wednesday
    12:00 noon - 9:30pm
  • Thursday
    12:00 noon - 9:30pm
  • Friday
    12:00 noon - 9:30pm
  • Saturday
    12:00 noon - 9:30pm
  • Sunday
    12:00 noon - 9:30pm
Aesop Taichung store façade

Rambutan and dragon fruit perched above carefully cradled custard apples; neatly stacked boxes holding a mouth-watering array of dumplings, buns, and noodles; street stalls serving up hot soup dishes. These images were front of mind during the development of our first signature store in Taichung, which was inspired by the city’s fresh food markets and the way they support the everyday lives of Taiwanese people. Designed with longstanding collaborators Torafu Architects, inhabiting a two-storey building on a leafy street, the space is gregarious yet pragmatic.

The layout of the store centres on an expansive, communal basin that wraps around an existing pillar. This allows for an easy flow of circulation, congregation, and mingling. The product shelves are tiered—stacked modular boxes that evoke those found in local markets. These fixtures are predominately made of hardboard, which is commonly used as a packaging material. Citrus Mélange Body Cleanser, Mandarin Facial Hydrating Cream and Parsley Seed Anti-Oxidant Intense Serum—and our full product range, for that matter—stand in for their edible counterparts, waiting to be plucked . The custom-made light fixtures that hover as an extension of the shelves recall the vibrant lamps that illuminate market wares.

Pebbled finish with sink surfaces while Aesop products are at the tiered shelves.
Aesop products placed on the tiered shelves.

As for the floor and sink surfaces, the designers adopted a hardwearing, pebbled finish that is ubiquitous in the streets of Taichung. The granular texture of the small stones provides appealing contrast to the aforementioned board, whose smooth density also envelops the individual ensuite. Here, patrons can apply skin care formulations directly onto their visage, as if in the privacy of their own home. A Fragrance Armoire contains our world of unconventional Eaux de Parfum; once opened, a bright orange hue reminiscent of market awnings is revealed, showcasing amber bottles in regimented rows. Curious noses are encouraged to delve into olfactory explorations at their leisure. For those customers weary of walking, ample seating allows for a moment of respite and an opportunity to take stock of the reinterpretation of Taiwan’s familiar places.