Aesop Diagonal

Signature store

Öffnungszeiten

  • Montag
    Geschlossen
  • Dienstag
    10:30am - 8:30pm
  • Mittwoch
    10:30am - 8:30pm
  • Donnerstag
    10:30am - 8:30pm
  • Freitag
    10:30am - 8:30pm
  • Samstag
    10:30am - 8:30pm
  • Sonntag
    Geschlossen
Geänderte Öffnungszeiten

This store operates a Rinse and Return programme.

Aesop Diagonal store interior, carved stone basin and metal shelving displaying rows of amber bottles.

Creative anastylosis: this is the term that Mesura Studio developed while working on our Avinguda Diagonal store in Barcelona. Anastylosis is a term that describes the architectural conservation of ancient monuments by reassembling their original pieces as precisely as possible; “creative” because the purpose in this case was not to reconstruct but to craft a new structure from discarded stone. In this way, the conventional design process was reversed—instead of starting with an imagined form and materialising it, Mesura started with materials and reimagined what they could become.

With the intention of reusing local materials, the team approached the Barbany family of master stonemasons, who have worked on the city’s edifices and monuments for more than 130 years. Many of these buildings are made of Montjuïc stone, which was extracted from the eponymous mountain just outside of Barcelona from the sixth century BC until the twentieth century and is renowned for its strength and exquisite colouring. As luck would have it, Barbany artesans had been storing remnants of the rock from demolished nineteenth century buildings in a defunct quarry for years. Mesura conducted pseudo archeology, discovering, under wild vegetation, pieces from Gothic quarter buildings, ancient fountains, arcades and plinths. Seventy-eight of these shards, carefully catalogued and assembled, now make up the installation within Aesop Diagonal.

Aesop Diagonal store facade.
Aesop Diagonal store interior, carved stone basin and amber bottle product display on metal shelving units.

The project gives prominence to the creamy, sedimentary rock that supports the exploration of our unconventional formulations. The shell of the space is cast in textured stucco that resonates with the blocks’ warmth, while stainless steel shelves, taps and other functional fixtures bring a cool precision to the gestural forms. At the basins—wells hewn into the found Montjuïc chunks—customers can encounter formulations best suited to their individual needs. In the depths of the store, an expansive, custom-made sofa recalls the stacking of un-carved boulders. Customers are invited to repose on the distinctly soft surface and contemplate the contrasts of density and delicacy, memory and futurity, that this store holds in astonishing equilibrium.