Signature store

Aesop Garosu-gil

Opening hours

  • Monday
    11:00am - 9:00pm
  • Tuesday
    11:00am - 9:00pm
  • Wednesday
    11:00am - 9:00pm
  • Thursday
    11:00am - 9:00pm
  • Friday
    11:00am - 9:00pm
  • Saturday
    11:00am - 9:00pm
  • Sunday
    11:00am - 9:00pm
Aesop Garosu-gil store facade

Our second iteration in Garosu-gil is located at the heart of the effervescent Seoul neighbourhood. Designed with MLKK, the store draws on the area’s overlooked elements—sun, sky, ginkgo trees, and tranquillity—to provide an alternative perspective of the street across two floors and a roof garden. Blackened steel on the façade recalls the store’s first iteration down the road, while grey, lime-based render gives rich textural variation. Five prominent, rectilinear apertures with tinted glazing arrange themselves abstractly; a slender peep window frames unexpected glimpses into the space; an angled brise soleil of cement fins both enhances shadows and diffuses daylight into the interior. Around the corner, a set-back, steel portal gives way to the store’s interior. Steel I-beams create an internal scaffold around which the monolithic granite basin is oriented. The local granite, which also lines the counter, quietly celebrates Korean culinary heritage. The stairwell is illuminated by skylights that are angled to encourage the southern winter sun. The rooftop garden, structured by rhythmic planting of perennially pink muhly grass, becomes a place to appreciate the changing of seasons and the fluctuating hues of the surrounding ginkgo.